Blueprint Technologies

Article

Optimizing advertising spend the data science way

When Blueprint Technologies’ data science team set out to optimize a travel and hospitality company’s online advertising spend with machine learning, we found an almost uncountable number of ways the problem could be approached.

Article

Power Apps and planograms, a game changer in retail

In-store shelf placement is critical to a product’s success, but compliance can be hard to maintain. Our Managing Director of Innovation experimented with Power Apps to find an quick, affordable solution anyone can use.

Opinion

Power Apps … What is it good for?

While Power Apps is a great resource for developing custom apps with low-code solutions, it’s important to know its strengths and weaknesses. When should you use it, and when should you bring in a developer?

Opinion

SKU-level inventory management leads to market dominance

The key to survival for retailers going through the “Amazon Effect” is data, yet many retailers are still flying blind when it comes to maintaining and managing their inventory.

Article

Customer (data) is everything

Now more than ever, apparel and retail companies must learn all they can about their customers to survive. The good news is that they often already possess much of the data they need. They just need to know how to access it.

Article

Commercial data solutions accelerate mission success in the federal space

By applying lessons we’ve learned from the commercial sector around siloed data and data-driven decisions, the federal space can more effectively and efficiently accomplish their missions.

Article

Four ways to cultivate innovation and remain competitive

‘Doing it the way it’s always been done’ is a dangerous practice that can lead to innovation stagnation. How do you combat it?

Article

Watch it! Videos are Blueprint’s latest localization trend

Video has cemented itself as a major way to increase brand awareness and customer conversions. How can you get video content localized to international markets?

Article

Change management must be part of the conversation

When it comes to technology, change is constant, and advancements will continue at unprecedented levels. But companies must consider their people when upgrading a system or implementing new technology.

Article

Will the metaverse live up to the hype?

What is the metaverse? What is it going to mean for my business? And most importantly, will this emerging technology live up to the hype? We explore one of the hottest buzzwords in the technology sector right now.

Opinion

Stop overprocessing data

Data as a business has been evolving for years, bringing both innovation and legacy practices with it. Blueprint’s Managing Director of Tech Strategy Eric Vogelpohl discusses three misconceptions that often force BI and data leaders to overprocess their data.

Article

Operationalized data management drives the circular economy

The key to a successful circular economy is utilizing the troves of unused data retailers already have to expand a product’s lifecycle and connect with interested consumers.

Insights

Catch up on the latest insights and perspectives from Blueprint’s thought leaders.

Optimizing advertising spend the data science way

Power Apps and planograms, a game changer in retail

Power Apps … What is it good for?

SKU-level inventory management leads to market dominance

Customer (data) is everything

Commercial data solutions accelerate mission success in the federal space

Four ways to cultivate innovation and remain competitive

Watch it! Videos are Blueprint’s latest localization trend

Change management must be part of the conversation

Will the metaverse live up to the hype?

Stop overprocessing data

Operationalized data management drives the circular economy

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